Job Role: Social Media Specialist
Location: Lagos
Job Responsibilities
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
• Generate, edit, publish, and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to act
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analysing the appropriate social data/metrics, insights, and best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
• Map out the all-around social media marketing plans by means of customer identification, competitors research, platform ascertainment, and messaging
• Build long-term customer relations by alluring them with a fine-tuned content selection
• Monitor and update the corporate pages within each SM platform to ensure the highest possible saliency of the company’s content
• Add value to team effort in terms of intradepartmental cooperationnJob Requirements
• Proven working experience in social media marketing or as a Digital Media Specialist
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Adequate knowledge of web design, web development, CRO and SEO
• Knowledge of online marketing and good understanding of major marketing channels
• Positive attitude, detail and customer oriented with good multitasking and organisational ability
• Fluency in English
• BS in Communications, Marketing, Business, New Media, or Public Relations
• Ability to quickly learn new technology and anticipate new trends Apply to bayonle.oduola@mactay.com