VACANCY: SOCIAL MEDIA SPECIALIST

Job Role: Social Media Specialist 

Location: Lagos 

Job Responsibilities 

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
• Generate, edit, publish, and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to act

• Set up and optimize company pages within each platform to increase the visibility of company’s social content

• Moderate all user-generated content in line with the moderation policy for each community

• Create editorial calendars and syndication schedules

• Continuously improve by capturing and analysing the appropriate social data/metrics, insights, and best practices, and then acting on the information

• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

• Map out the all-around social media marketing plans by means of customer identification, competitors research, platform ascertainment, and messaging

• Build long-term customer relations by alluring them with a fine-tuned content selection

• Monitor and update the corporate pages within each SM platform to ensure the highest possible saliency of the company’s content

• Add value to team effort in terms of intradepartmental cooperationnJob Requirements

• Proven working experience in social media marketing or as a Digital Media Specialist

• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills

• Demonstrable social networking experience and social analytics tools knowledge

• Adequate knowledge of web design, web development, CRO and SEO

• Knowledge of online marketing and good understanding of major marketing channels

• Positive attitude, detail and customer oriented with good multitasking and organisational ability

• Fluency in English

• BS in Communications, Marketing, Business, New Media, or Public Relations

• Ability to quickly learn new technology and anticipate new trends           Apply to bayonle.oduola@mactay.com

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